Privacy Policy

1. Introduction

DSGHT.ai ("we", "us", or "our") operates the website dsght.ai (the "Service"). This Privacy Policy informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.

We are committed to protecting your privacy and ensuring compliance with the General Data Protection Regulation (GDPR) and other applicable data protection laws in the European Union and the Czech Republic.

2. Data Controller

The data controller responsible for your personal data is:

3. Information We Collect

3.1 Analytics Data

When you consent to analytics cookies, we collect:

• Pages you visit on our website
• Time spent on each page
• Browser type and version
• Device type and screen resolution
• Referring website
• Geographic location (country/city level)
• Click events on call-to-action buttons

3.2 Cookie Consent Data

We store your cookie preferences locally in your browser using localStorage. This includes:

• Your consent choice (accept all or essential only)
• Timestamp of when you made the choice

4. How We Use Your Data

We use the collected data for the following purposes:

• Analytics: To understand how visitors use our website and improve user experience
• Performance: To measure the effectiveness of our content and calls-to-action
• Marketing: To understand which channels drive traffic to our website
• Technical: To ensure our website functions correctly across different devices and browsers

5. Legal Basis for Processing (GDPR)

Under GDPR, we process your personal data based on:

• Consent (Article 6(1)(a)): For analytics cookies, we rely on your explicit consent obtained through our cookie banner
• Legitimate Interest (Article 6(1)(f)): For essential cookies necessary for website functionality

6. Cookies and Tracking Technologies

6.1 Essential Cookies

6.2 Analytics Cookies (Requires Consent)

7. Third-Party Services

7.1 Google Analytics 4

We use Google Analytics 4, a web analytics service provided by Google LLC. Google Analytics uses cookies to help us analyze how users use our website.

Data Processor: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA

Data Transfer to Third Countries: Google may transfer your data to the United States. Google is certified under the EU-U.S. Data Privacy Framework, which provides adequate protection for data transfers.

Learn more: Google Privacy Policy

8. Data Retention

• Analytics Data: Retained for 26 months in Google Analytics, then automatically deleted
• Cookie Consent: Stored in your browser until you clear it or withdraw consent

9. Your Rights Under GDPR

As a data subject in the European Union, you have the following rights:

• Right of Access (Article 15): Request a copy of your personal data
• Right to Rectification (Article 16): Request correction of inaccurate data
• Right to Erasure (Article 17): Request deletion of your data ("right to be forgotten")
• Right to Restrict Processing (Article 18): Request limitation of how we use your data
• Right to Data Portability (Article 20): Receive your data in a structured, machine-readable format
• Right to Object (Article 21): Object to processing based on legitimate interests
• Right to Withdraw Consent (Article 7(3)): Withdraw your consent at any time

To exercise any of these rights, please contact us at privacy@dsght.ai

10. Managing Your Cookie Preferences

You can change your cookie preferences at any time:

• Browser Settings: Most browsers allow you to refuse or delete cookies through their settings
• Withdraw Consent: Open your browser's developer console (F12) and execute: localStorage.removeItem('dsght_cookie_consent'), then refresh the page
• Google Analytics Opt-out: Install the Google Analytics Opt-out Browser Add-on

11. Data Security

We implement appropriate technical and organizational measures to protect your personal data:

• HTTPS encryption for all data transmission
• Regular security updates and monitoring
• Minimal data collection (privacy by design)
• Strict access controls to personal data

12. Children's Privacy

Our Service is not directed to individuals under the age of 16. We do not knowingly collect personal data from children. If you become aware that a child has provided us with personal data, please contact us immediately.

13. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. Changes are effective immediately upon posting.

14. Supervisory Authority

If you believe we have not handled your personal data appropriately, you have the right to lodge a complaint with the Czech data protection authority:

15. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us: